For more than three decades, Thomson Safaris has been guiding travelers through Tanzania, the premier safari destination in Africa. This ecologically significant land encompasses a staggering amount and variety of wildlife that roam the iconic plains of the Serengeti and the lush green floor of the Ngorongoro Crater. Tanzania is also home to a diverse array of peoples and cultures united by a warm, generous spirit. The new positioning and marketing platform (“Our home. Your adventure.”) effectively differentiated the brand while succinctly addressing key consideration factors of an audience that values comfort and hospitality as well as adventure and authenticity.