The Chums story was launched on the rapids of the Colorado River in the summer of ’82. Today, more than a million Chums Eyeglass Retention Devices are gripping the glasses of athletes and outdoor enthusiasts the world over. Success of the signature product led to the development and introduction of a new line of “highly logical clothing” called Hellowear. At the heart of the Chums brand is the promise of fun and functionality. The positioning, identity and B2C/B2B marketing programs we created not only reflect the company’s unique, eccentric personality — they also expand the brand’s appeal to a whole new audience of enthusiasts.