Broadreach is the world leader in adventure and study-abroad programs for middle school, high school and college students. They offer more than 70 life-changing adventures in 40 countries where students can choose from a blend of college credit, community service hours and internationally recognized certifications. We created new positioning (“Broadreach. A new latitude.”) and developed an integrated online and offline marketing communications program to clearly differentiate Broadreach as a multidimensional alternative to typical teen travel.