MIT Sloan, the business school of the Massachusetts Institute of Technology, was established in 1914 and has become one of the world’s leading business schools, conducting cutting-edge research and providing management education to top students from more than 60 countries. Many of the world’s most famous management and finance theories were developed at the school, and the faculty has included several Nobel laureates. We created an integrated visual identity program for alumni communication to reinforce brand values, clarify messaging and deepen alumni identification with this elite institution.